Rong360的分析师李万赋（Li Wanfu）对 中信经纬 that as established players banks still enjoy a marked advantage when it comes to consumer finance in 中国.
Banks can avail themselves of ample funds from their huge deposit bases, with larger banks having several tens of, or even several hundred, million depositors, while their funding costs remain comparatively low, with deposit rates in 中国 currently ranging at between 1.3 – 2.4%.
The 中国 银行业 and Insurance Regulatory Commission (CBIRC) has approved licenses for 26 consumer finance companies, while banks serve as shareholders for 19 of them, or 73% of the total.
The majority of these consumer finance companies have total assets of under five billion yuan, while only seven having total assets of over 10 billion yuan, which puts them roughly on par with a medium-sized rural commercial bank in 中国.
Earnings vary wildly amongst 中国’新成立的消费中国体彩公司。 2018年上半年招联消费中国体彩业务实现净利润6.04亿元，马尚消费中国体彩业务以3.66亿元的净利润位居第二。